You Can Win $1,000, Maybe Even $100,000
No, not by completing our Staying Ahead of the Curve survey (see right column, top). For that, you simply earn our gratitude and some insight into how your peers are doing when Agitator reports the results.
For $1,000 or $100,000 in prize money, you need to win Carson Daly's (originator of MTV's “TRL” phenom) “It's Your Show TV” home-made video contest. As reported by the New York Daily News, you enter a video in one the twenty weekly challenges, like “Bald Is Beautiful,” and the winner of each challenge goes into the final, where the grand prize is $100,000 and a showcasing of your video on an NBC Special. Hurry, the contest is already underway!
Good fun. But meanwhile, where are all the nonprofit marketing sleepyheads who are failing to capture the energy of the “consumer-generated content” revolution ushered in by MySpace, Yahoo Videos, YouTube and others?
Why are there no comparable contests for best videos rallying support for action on global warming, human rights, AIDS, child welfare, clean energy, civil liberties, whatever? The surge of interest — no, not mere interest, rather participation — in online video sites underscores is that there is a volcano of creative energy boiling out there, just waiting to be tapped. You don't need a $100,000 prize to do this, just some imagination and a few fun incentives. And you might even be taught how to deliver your message more powerfully!
Instead, most nonprofit campaigners still act as though the cutting edge is asking their supporters to send a canned email to Congress, which is largely ignored.
As Daly says:
“People want to be heard. People want to be seen. They've just never had the ability until now. They can make videos. They can write blogs. Before, when they wanted to read the news, they went and got a newspaper. Now they can become the news.”