In our Donor Trends study on Generational Giving released last fall we noted that the Post-Boomer generation of donors (those born after 1964) “are most open to groups they haven't heard about, while at the same time least familiar with groups already working on the issues they do care about.”

In short, non-profit ''brands'' are not yet established with this important group and the competition for shares of their giving wallets has barely begun. Opportunity knocks!

The rocketing development of blogs and social networking present opportunities for less well known causes that just didn't exist a scant 36 months ago. It's instructive for any fundraiser or organizer to follow what's happening today in the marketing of

Continue reading “Wine, Shotguns and Causes”

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