Why Smart Companies (And Nonprofits) Do Dumb Things
From our archives. Happy Holidays!
Great common sense advice on helping your organization avoid doing dumb things.
The only way Guy Kawasaki might improve upon this post is if he could produce and distribute it in a wallet-sized card version!
One reason I might add is the phenomenon some management consultants refer to as driving by looking in the rear view mirror. By slavishly following the past, including strategies and practices that indeed have worked in the past, managers and execs can totally miss the huge changes happening right in front of them that totally transform the context. Smart then becomes dumb now!
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