What Do Women Want … On the Net?
This article from Ad Age says that 2007 was the year that women became more than 50% of online users.
What do women want online? Ad Age pulled some factoids from various studies, for example:
- Community — visits to "women’s community" sites like iVillage jumped 35% last year, and such sites tied with "politics" as the most visited and fastest growing internet category;
- Online video — still lagging men a bit, but big consumers of online news … and movie previews;
- Shopping — 54% shopped online in first half of 2007 (68% of women with HH incomes of $100K or more) … more likely than men to make impulse purchases (maybe donations too?);
- Health info — 84% of women sought it … 50% turn to net more than they consult their doctors.
Lady Agitators … sound like you?