Teens (For When You Worry About the Future)
Most of our readers probably don't see teens as a hot demographic. But they are tomorrow's donors, and many are even today's advocates. And they use media MUCH differently — e.g., far more interactively — than most of you reading this post!
CBS News has compiled a very comprehensive multi-media report on GENTECH, which you should file away for rainy day perusal. Chock full of data and insights. For example. teens now spend as much time online as they do watching TV — averaging just under three hours daily!
BTW, this is not a bad model for how to present an issue online that you really care about.