Still Pondering Online Video?

Recent Comments

Pamela Grow on Standing Out In A Crowded Mailbox
My humble opinion? The best fundraising comes from long-term relationship building - not gimmicks.
Darryl Swain, EXCEL Fundraising Consultants on No “Thank You”!
The common sense and best practices most fundraisers follow, while common, are often not the best. There is very little research and empiric [more...]
Kevin Skelly on Standing Out In A Crowded Mailbox
Call me the devil's advocate (curmudgeonly advocating) - maybe this is where a high-impact info-graphic or relevant [& simple] animation [more...]
Erica on Fundraising Black Eye
Adding to the complexity...if anyone ever did a comparative study, small nonprofits would look even more awful to anyone who thinks it's inh [more...]
Mary Cahalane on Fundraising Black Eye
Stephen, I think you may unwittingly perpetuate part of that problem when you separate "the cause" from fundraising. Donors give to furth [more...]
Mary Cahalane on Standing Out In A Crowded Mailbox
I don't know... guess I'm an old curmudgeon, but that doesn't interest me in the least as a reader. I rarely take the time to watch a vid [more...]
Stephen Best on Fundraising Black Eye
In general, the non-profit community has deliberately mislead donors about fund raising and marketing costs, and it is now suffering the co [more...]
Matthew M on Standing Out In A Crowded Mailbox
With the possible exception of #3, I really have to wonder about how much these actually work. For myself personally, I find that the more [more...]
Ellis Robinson on Fundraising Black Eye
Just as challenging: this may lead donors to think that large, successful non-profits can indeed raise money at no cost. If they can, why c [more...]
debbi stanley on Fundraising Black Eye
At this year's AFP, the founder of charity:water spoke about how they have segmented their business so that 100% of donated dollars go direc [more...]

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Brattleboro Memorial Hospital
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May Institute
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Royall and Co.
Planned Parenthood Federation of America
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The Development Group
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University of Pennsylvania
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Raystede Centre for Animal Welfare
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Heritage Foundation
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AIDS Foundation of Chicago
Children’s Cancer Association
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Student Advocacy Inc
Humane Society of the US
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Minnesota Discovery Center
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Canadian Nurses Foundation
HJC New Media
Oxfam UK
Central Texas Children’s Home
City of Fresno
Rocky Mountain PBS
Oxfam Mexico
Habitat for Humanity
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University of Iowa Foundation
SankyNet
Alzheimer’s Association
Institute for Population and Human Studies
Oxfam International
Stephen Thomas Inc
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Heart and Stroke Foundation of Ontario
American Heart Association
Development By Design
Mike Berry Associates
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University of Aberdeen Development Trust
Merkle
Make-A-Wish Australia
Growing Gardens
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American Red Cross
Save the Children UK
Stephen Winchell & Associates
American Diabetes Association
Leyna Bernstein Consulting
Glasgow Caledonian University
John Howard Society of Ontario
Smithsonian Institution
Mendocino Coast Clinics
Grizzard
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Blackbaud
UNICEF
Texas Lutheran University
Russ Reid Associates
The Women’s Crisis and Family Outreach Center
Child and Family Guidance Center
Greenpeace
Women’s Voices for the Earth
David Suzuki Foundation
National Museum of American History – Smithsonian
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DoveLewis Emergency Animal Hospital
VTNTV – Your Arkansas Christian Connection
The Navigators
Good Will Chattanooga
Born Free
Prevent Cancer Foundation
Kennedy-Donovan Center
Leadership Broward Foundation
AIDs Foundation of Chicago
Mid County Senior Services
Blue Ridge Area Food Bank Network
NPR
Peace Action
People for the American Way
Environmental Defense
Republican Party of Waukesha County
Alaska Conservation Foundation
Liberty Hill
Bridging Communities
Child Care Work
Path
El Cajon Community Development Corporation
Easter Seals
Mercy Homes for Boys and Girls
California Medical Association
Notre Dame Education Center
Oregon Center for Public Policy
Oregon Public Broadcasting
Path
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The Statue of Liberty-Ellis Island Foundation
Artserve Michigan
Hartstichting
Wayside House
Scripps University
Mal Warwick & Associates
Lewa Wildlife Conservatory
Boston Public Library
Fox Chase Cancer Center
Kaplan Foundation
World Concern
Wheat Ridge Ministries
Youth Education in the Arts
Humane Society International
Austin Travis County Mental Health Mental Retardation Center
Conservation International
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Community HIV/AIDs Mobilization Project
Christopher Newport University
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Walsh College
Red Cross – Canada
Surfrider Foundation
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Unitarian Universalist Association
United Way
Pocono Health Foundation
The Washington Hospital
Geisinger Health Systems
Mission Increase Foundation
Institute for the Bilnd
Atlanta Community Food Bank
March of Dimes
Interfaith Alliance
Harvard Business School (2009 MBA Program)
Miami Jewish Home and Hospital
Community Foundation for Palm Beach and Martin Counties
Georgia Tech
Eagle Bluff Envrionmental Learning Center
Baptist Health System
WNYC
Western Organization Resource Council
The Canadian Council for International Cooperation
Theatre Work
World Gospel Mission
The Heuga Center for Multiple Sclerosis
Safe Horizon
America’s Second Harvest
Hawaii Health Systems
Bazelon Center for Mental Health Law
Cora L. Brooks Foundation
Portland Womens Crisis Line
Salvation Army
DC Quality Trust
Lincoln Center for the Performing Arts
Americare
American Heart Association
Food First
National Wildlife Foundation
California Shakespeare Theater
SPCA
Never River Foundation
Humane Society of the United States
Virginia Home for Boys & Girls
AARP
Alliance for Families and Children
Red Cross
St. Labre
Islamic Relief USA
Red Cross – St Louis
Claiborne Polk Railroad
Amnesty Canada
Amnesty – UK
Bell Tower Foundation
Royal Brisbane & Women’s Hospital
Colorado Criminal Justice Reform Coalition
Internews
Families USA
Salvation Army Australia
OMB Watch
Archdiocese of New York
Public Citizen
Compassion International
Care2
St. Jude
Operation Smile
Evangelical Lutheran Church in America
American Cancer Society
Save Tibet
Siena Heights University
West Centeral Initiative
Greenpeace India
Oregon Action
PETA
The Community Foundation of Sarasota County
East End Cooperative Ministries
United Way of Southwestern Indiana
Chautauqua Institution
Southern Illinois University – Edwardsville
Christian Home and Bible School
University of Oregon
Appalachian Mountain Club
ASPCA
GiveMeaning.com
The Planetary Society
University of Northern Iowa
Salvation Army Western Pennsylvania
North Western Memorial Hospital
Farm Aid
Partners Healthcare
Dogwood Initiative
eTapestry
Ramapo for Children
The Nature Conservancy
StrategicOne, Convio
WaterAid
Save the Children
Arthritis Foundation
PS Mail
Conservation Fund
Orr Associates
Freestyle Marketing
True Sense
Chest Heart & Stroke Scotland
National Union of Students – UK
City Harvest
Komen South Florida
Redemptorist Office for Mission Advancement
Tufts Medical Center
Minnesota Humanities Center
The Good Agency – UK
St Joseph’s Indian School
American Assn for the Study of Liver Diseases
Seattle’s Union Gospel Mission
Charity Dynamics

← Previous: Online Prospecting – II | Next: What It Takes To Win →

By tbelford | August 1, 2008

Here’s some data re online video used by BrightRoll, the internet’s biggest online advertising network.

1. Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted.
2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
3. Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.
4. Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video.
5. Video Is Fastest Growing Ad Category: Video advertising will growth 45% this year vs. 37% for social media.
6. TV Scale is Accessible Online: Many vendors now represent unique and volume numbers that are larger than prime-time TV.
7. Video is Highest Performing Unit Online: Pre-roll video outperforms all traditional display units on brand lift, brand recall and lift in purchase intent.

Not a disinterested party, to be sure. But still … Bottomline: the scale and usage is there … whatever reach and demographic you might want to target.

BrightRoll’s CEO, Tod Sacerdoti, has a blog you might want to check out. Clients like National Geographic and Liberty Mutual. Naturally, lots of BrightRoll pitching on Tod’s blog, but informative nonetheless … especially if you want to get into the weeds a bit.

Tom

This article was posted in: direct marketing, drtv, innovation, new media, online fundraising, online video, Pushing the Creative Envelope, Uncategorized.
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