Direct marketing guru Denny Hatch writes here on search engine optimization.

Even the term scares me! But in essence … how does Google (most importantly) find your website’s most precious content? Another way of putting it … if Google can’t find you (your web content, that is), do you exist?!

Denny’s advice: don’t leave SEO to amateurs … it’s too complex, too fast-changing, and too critical to your online success.

If you get professional advice on mailing list selection, then you’re probably operating at a level where you should get expert help on SEO … in both direct mail and online media, it all starts with understanding your audience. But executing against that knowledge is considerably more technically complex in the internet universe.

Frankly, I’m counting on Roger to "get" this for The Agitator!

Tom

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