From our archives. Happy Holidays!

If you're not using RSS feeds, you oughta be be fired. Or at least your computer should be taken away (why bother, a typewriter will do for you). Most of us require regular news and information updates to do our jobs, to say nothing of pursuing hobbies and fetishes. An RSS engine serves as your personal online radar, never sleeping, always scanning the horizon, delivering you automatically precisely the info nuggets you asked it to find.

Here's an excellent primer on RSS from Seth Godin. And more useful insights from Phil Gomes, the online czar from Edelman Public Relations.

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