More great data from Convio, compiled from more than 400 nonprofits and millions of online interactions and transactions.

Report looks at seven areas:

  • Website traffic — up 34% for groups with more than 250,000 email addresses
  • Registration rates — 3% of unique visitors convert
  • Email file size — Convio clients grew 32% over previous year
  • Online revenue — grew 25% (including eCommerce), average gift = $60
  • Email appeals — open rates, click-through rates, response rates
  • Email newsletters — open and click-through rates
  • Legislative advocacy — 8.5% of online advocates also donate

The data is great. Exec summary here for anyone. And check out Vinay Bhagat’s video presentation.

Tom

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