With traffic on social networking site MySpace continuing to soar, many nonprofits are experimenting with creating their own “personalities” on the site. This is great, so long as …

1. You've “taken care of business” first. Don't divert resources to experimenting until you're pretty confident about your basics — e-mail messaging and solicitation with great results, effectively promoting traffic to your core website, and excellent visitor engagement on your site once they've arrived.

2. You've given careful thought to the “match” between your current constituency (and the messages that appeal to it) and the younger audience you'll encounter on MySpace.

If you've covered those bases and you are interested in trying MySpace, look at this post on Beth's Blog. She's compiled in one place a great set of blog posts and sources on “best practices” as they are emerging in nonprofits' use of the site.

Tom

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