Never at a loss for interesting posts with some fascinating factoids our friends over at Don't Tell The Donor continue to follow and report on cause-related marketing efforts involving breast cancer. This time on Campbell Soup's switch from their classic red and white cans to a pink model in support of National Beast Cancer Awareness Month.

Picking up on a piece in Advertising Age, Don't Tell The Donor reports that Campbell has doubled its sales– from 3.5 million to 7.0 million– to the Kroger grocery chain, its largest customer. With a contribution of 3.5 cents a can, Campbell will add $25,000 to the Breast Cancer Awareness till.

Last month Don't Tell The Donor reported on a partnership between M&Ms and The Susan B. Komen Foundation Breast Cancer Foundation where the candy maker issued a special pink edition M&M and agreed to contribute a minimum of $250,000.

Ever-swift with a clever and calculating pencil Don't Tell The Donor noted:

“M&M's is paying as 2.374 cents for every ounce of M&Ms. So don't tell the donor, but that means we will have to eat 10,530,749 ounces or … 658,172 pounds of candy to fulfill this corporate goal.”

Please pass the chicken noodle soup and M&Ms.

Continue reading “Mmm, Mmm Good”

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