Medieval Direct Mail
Fundraising veteran Mal Warwick responded with this letter to The Agitator's recent appeal for “Best Ever” direct mail fundraising packages. He credits San Francisco fundraiser Lisa Hoffman with the find.
Written by Buddhist monk Eihei Dogen of the Kannondori Monastery and sent to monks throughout Japan, it's a classic “bricks and mortar” appeal … in this case, for a new training wing for his monastery.
Mal masterfully walks us through the letter, noting that it contains all the elements of a strong direct mail appeal. Read and enjoy. Especially those of you raising cash for that new hospital wing or university lab!
Oh … it was written in 1235.
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