Macaca – Viral Video Case Study
Remember “macaca” in the Allen v. Webb campaign?
Thanks to Colin Delany at e.politics, here is a case study underscoring that not all viral communication successes just happen. Delaney, reporting on a presentation by Webb campaign manager Jessica Vanden Berg, describes the old-fashioned media hustling that made “macaca” a household word … at least in Virginia political circles.
The lesson for nonprofit marketers: Don't think you can just stick a cool or controversial video on YouTube, stand back, and watch it blast off!
PS: Don't forget to take our “Transparency vs. Privacy” survey. Just go to the Survey box at top right of blog, or click here. Just takes 3 minutes!