MarketingSherpa says "Yes" when it comes to email subject lines. They say emails with shorter subject lines are more likely to get opened. A somewhat contrarian position.

Looking at the fog of visual clutter in e-mailboxes, they note: "White space is eye candy on a crowded screen. Your eye dives in there automatically."

They’ve observed the presidential candidates’ email campaigns moving in this direction.

Something for e-fundraisers to test.


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