Most of us, when we think of cause marketing, probably think it’s relevant to only the biggest and "safest" nonprofit brands, like Habitat for Humanity or Bono’s RED.

But here’s down-to-earth advice from Selfish Giving blogger Joe Waters, for whom cause marketing is only part of his day job. He says that, if you set realistic expectations, cause marketing can be a worthy component of many nonprofits’ fundraising and communications toolkits.

He’s right.


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