I've been “sitting” on this item awhile, but finally I just can't resist sharing it.

From blogger David Scott via MarketingProfs, it falls in the “if you don't think creative matters, think again” category.

It's a one-minute TV commercial. Over 1 million YouTube views.

I can't say more.

Yep, get your lists right. And make a strong offer. But don't forget not to be boring!

Tom

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