Nothing much gets done when trust is absent. Certainly no fundraising.

So how trustworthy are you?

Here’s a self-evaluation survey concocted by Charles Green, co-author of The Trusted Advisor, and a blogger on the role of trust in marketing, sales and business in general. If you take the quiz you’ll find your trustworthiness ranked against other respondents, and get some advice from Mr. Green on shoring up the weak links in your "trust equation."

It would be interesting to see a "trust quotient" developed for institutions!

Any perfect 15’s out there?


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