“Fundraising” or “Marketing”?
Should we be talking about “fundraising” or “marketing?”
Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now from your current donors and their most likely clones.
I'm a marketer — I want to know what your organization needs to be planning for tomorrow if it wishes to remain viable 2+ years out, appealing to additional or new audiencies who perhaps have different priorities and communications habits.
I tend to whine that Roger's issues get all the attention — and bucks — in most non-profits. What about yours? Do you have any “venture capital” to experiment with?
Both of these challenges must be addressed in every organization. Do they sometimes point in contradictory directions? Yep! Has this occurred in your organization? Tell us about it.