When I think of Epsilon, I think of excellence in direct mail planning, segmentation and analysis. Now maybe I should add creative too.

Epsilon has just purchased a design/creative firm called Big Designs. BD has a raft of impressive clients including AOL/Time Warner, NY Times, cable nets like USA and Arts & Entertainment, and consumer brands like Sony and Jockey.

Didn't notice any non-profits on their website. Time will tell whether a commercial shop like this — with heaps of design credentials, but not a lot of apparent DM experience — can contribute to Epsilon's non-profit fundraising.

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