Dr. Warwick Will See You Now
One of the most accomplished and experienced direct marketing fundraisers we know is Mal Warwick.
Astonishingly, Mal has been faithfully answering questions about fundraising through his website since 1994. And not just from paying patients.
The result is a treasury of more than 500 Q&As that have just been assembled, categorized and published here.
We're sure that at least one of his answers must be wrong … OK, at least outdated by now.
But what a terrific body of wisdom to make available! And he's still willing to answer more. Take advantage.
Mal, you deserve a raise! Or a vacation.
Roger & Tom