Do You Stand For Something
This is not a question. It's a fairly new blog from Cone, Inc. focused on cause-marketing … or what they call cause branding.
Either way, if you're thinking about associating your nonprofit or cause with a corporate partner (or vice versa), there's no better source of advice and insight than Cone. This blog opens the door to their 25+ years of experience in the field.
Founder Carol Cone, a social justice-inspired child of the 60's, started Cone in 1980. Her first cause branding project linked then-unknown Rockport footwear to the “cause” of walking for fitness and health. Rockport became The Walking Shoe Company. Since then, Cone has bonded dozens of corporations and causes in deeply authentic ways … from Reebok and human rights to Avon and breast cancer.
From a nonprofit's perspective, learning how to leverage the reach and visibility of socially-responsible businesses with integrity and impact, whether in a local community or globally, must be part of today's marketing equation.
Doyoustandforsomething.com provides an excellent resource for both novices and seasoned nonprofit marketers.
Check it out.
Roger & Tom
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