Diversifying Your Donor Base
Philanthropy Journal has published a nice series of articles on the changing nature of America's prospective donor base, and how nonprofits can address the challenge of appealing to younger generations, as well as more racially/ethnically diverse donors.
We especially liked Todd Cohen's piece, “Diverse donors pose challenges.” It sets the stage by describing key demographic shifts and offering advice from a variety of experts on how nonprofits might adapt to the changes.
Our advice: It's not just about cleverly tailoring and targeting messages to new audiences and using the right media channels. It's also about remaining authentic and true to your organization's core mission, while identifying areas where your agenda and programs are genuinely relevant to new audiences, and embracing diversity within your organization.
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