Comments on: Direct Mail Is Dying. Again! http://www.theagitator.net/uncategorized/direct-mail-is-dying-again/?utm_source=rss&utm_medium=rss&utm_campaign=direct-mail-is-dying-again Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ted Grigg http://www.theagitator.net/uncategorized/direct-mail-is-dying-again/comment-page-1/#comment-6199 Ted Grigg Thu, 04 Jun 2009 21:06:08 +0000 http://www.theagitator.net/?p=1156#comment-6199 We hear you loud and clear. Direct mail continues to pull like no other medium if the targeted markets are available on quality mailing lists. This is true of acquisition and retention not only in fundraising, but BtoB lead generation and a multitude of BtoC driven industries. You might find the post I published today validates some of your points made here in your excellent post. My post is here if you are so inclined to review the interview. http://www.dmcgblog.com/journal/2009/6/4/the-role-of-online-marketing-in-btob-lead-generation.html We hear you loud and clear.

Direct mail continues to pull like no other medium if the targeted markets are available on quality mailing lists.

This is true of acquisition and retention not only in fundraising, but BtoB lead generation and a multitude of BtoC driven industries.

You might find the post I published today validates some of your points made here in your excellent post.

My post is here if you are so inclined to review the interview.
http://www.dmcgblog.com/journal/2009/6/4/the-role-of-online-marketing-in-btob-lead-generation.html

]]> By: Allyson http://www.theagitator.net/uncategorized/direct-mail-is-dying-again/comment-page-1/#comment-6153 Allyson Mon, 01 Jun 2009 19:52:36 +0000 http://www.theagitator.net/?p=1156#comment-6153 BTW - you will probably find Mal Warwick's response interesting too. http://www.frogloop.com/mel BTW – you will probably find Mal Warwick’s response interesting too.
http://www.frogloop.com/mel

]]> By: Allyson http://www.theagitator.net/uncategorized/direct-mail-is-dying-again/comment-page-1/#comment-6152 Allyson Mon, 01 Jun 2009 19:50:41 +0000 http://www.theagitator.net/?p=1156#comment-6152 Thanks for the shout out Tom. I agree that a multi-channel approach is the best way to raise money online BUT I do predict that direct mail will eventually phase out over time. As a new generation ages and earns more income they will choose to give online to their favorite orgs because online is where they manage their iife - from paying bills to chatting/texting their friends to signing petitions. It's important that orgs position themselves to be where their donors and future donors are. Thanks for the shout out Tom. I agree that a multi-channel approach is the best way to raise money online BUT I do predict that direct mail will eventually phase out over time. As a new generation ages and earns more income they will choose to give online to their favorite orgs because online is where they manage their iife – from paying bills to chatting/texting their friends to signing petitions. It’s important that orgs position themselves to be where their donors and future donors are.

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