Direct Mail Fundraising As It Should Be
Here's how a 73-year-old nonprofit brand, Easter Seals, keeps itself fresh and successful in the mail …
Testing, testing, and more testing.
This review from Inside Direct Mail of the current control package used by Easter Seals for prospecting describes the careful testing that yields an acquisition package delivering 3.8% response.
Are you testing enough?
Chris Cleghorn at Easter Seals is. And for this, he deserves a raise!
Roger & Tom
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