Convio has just announced a package of product innovations that even I, or better still, your CEO can appreciate.

Three things a nonprofit CEO worries about are: 1) recruiting more supporters within existing marketing budgets; 2) depending upon patchwork database integration schemes that carry great inefficiency costs (and data integrity/security risks); and 3) keeping pace with technology developments that might significantly change how their organization engages and leverages its constituency.

The “Convio Open” package addresses these inter-related worries.

Traditionally, groups have struggled with the most elementary challenges of building a comprehensive and actionable profile of individual donors — often using different database tools and schemes for mass marketing versus high dollar donor management. Then different databases for direct mail/telemarketing versus online marketing and record-keeping. Then throw in a different financial accounting and budgeting system for good measure.

Now, with many nonprofits experimenting with Web 2.0 social networking sites like Facebook to leverage the missionary (i.e., viral marketing) potential of existing supporters, the requirements for data integration and donor relationship management are becoming even more complex. These sites potentially generate an entirely different flow of supporter data.

Here's where you can see Convio's new suite of tools and applications to address these issues … database “Connector” tools for applications like salesforce.com, Raiser's Edge and Team Approach, among others … Extensions to permit leveraging of platforms like Facebook, Flickr, Plaxo, MySpace, YouTube and others.

Looks impressive. Check it out.

Tom

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