Anyone Who Doesn’t Smile …
From our Agitator backlist … Happy Holidays!
Presidential candidate Bill Richardson is running two of the best political ads ever in Iowa and on YouTube.
These spots communicate his experience and record — easily the match (or better) of any other candidate — in a wonderfully imaginative, memorable and ingratiating manner.
Too flip? Nah … anyone who doesn't smile when they see these spots, AND get the message, should have his or her voting privilege taken away.
To all nonprofit fundraisers and communicators: With all the buzz about the right message, microtargeting, new media, blah, blah, blah … here's a reminder that plain old CREATIVITY counts when it comes to changing hearts and minds.
Bill Richardson, you deserve a raise!