Amnesty Scores with Online Acquisition
Some interesting online acquisition data from Amnesty International, as reported by Nick Allen of Donor Digital. His example confirms what we've seen elsewhere … significantly higher average gifts from online donors can more than offset higher acquisition costs. And notice the admirable extent of testing in this campaign.
If you want to dig deeper into the mindset, attitudes and current behavior on online versus “offline” donors, here's a treasury of recent survey data and analysis from DonorTrends' Online Giving white paper.
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