The Target Marketing Group is offering a webinar on April 24 titled 50 New Ways to Increase Response. Cost is $79.

The session is specifically focused on commercial direct mail, package components, etc., but many of these tactical best practices will probably apply to DM and online fundraising offers and presentation as well.

I can’t vouch for the presenter, Alan Rosenspan, president of a firm bearing his name, but the promotion says an earlier work of his — 101 Ways to Increase Response — first published in Inside Direct Mail has been requested online by almost 15,000 direct marketing professionals. Clients range from American Express to Boston Celtics.

For the price of $79, you’ll be getting the distilled best 50 tips! For your cheapsters, the 101 Ways item is available free on his site.


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