Most of you know that Web 2.0 refers to the advent of user-generated content on the internet — podcasts, personal webpages (and more) on sites like MySpace, blogs with all levels of sophistication, and online videos ranging from the sublime to the ridiculous on sites like YouTube.

MySpace (for web-based personal profiles and networking) and YouTube (for presenting home-made videos) are the most notorious sites for facilitating user-generated content. MySpace, with 96 million members, now has more daily visitors than established portals like Yahoo and Google, while YouTube serves up 80 million video viewings a day.

These home-made efforts constitute a sort of democratization of online creativity and entertainment … literally millions of creative individuals expressing themselves outside what have been the traditional entertainment channels where “they” supplied “us” with the content.

WallStreetJournalOnline has compiled a fascinating “New-Media Power List” of some of the most popular entrepreneurs behind these efforts, many of which have crossed the bridge from “sharing with my closest friends” to impressive commercial potential and web superstardom.

Not surprisingly, there's a lot of political expression — both spontaneous and orchestrated, from personal rants to structured campaigns — via the instruments of Web 2.0. For example …

Continue reading “Introducing Web 2.0”

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