Your Picture … Or Mine?
Haagan-Dazs had my picture on the wall when they were “visioning” this product. Or was it yours?!
Do you have a picture of your archetypal donor or activist on your wall? Do you imagine that picture changing over the next ten years. How? Or into whom? Will it change because of something you and your organization are consciously doing or intend to do? Or because of “exogenous factors?”
Do you think you need to do anything about it now?
Thanks to Seth Godin's blog for introducing me to this fabulous product!