comScore has just released its estimate for 2011 year-end online retail shopping.

For the first 20 days of the November – December 2011 holiday season, $9.7 billion has been spent online, marking a 14% increase versus the corresponding days last year. comScore projects a 15% increase by the end of December.

If consumers’ purses and wallets are opening up in general e-commerce, that might auger well for online giving.

However, I should note that in the retail space comScore sees the growth coming at the expense of offline sales.

Raising once again … how much of rising online giving is substitution for other channels of donating versus ‘new’ money?

Stay tuned!

Tom

 

This article was posted in: Don't Miss these Posts, nonprofit management, nonprofits, online fundraising, research.
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