Comments on: Eat Your Heart Out, America! http://www.theagitator.net/research/eat-your-heart-out-america/?utm_source=rss&utm_medium=rss&utm_campaign=eat-your-heart-out-america Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 08 Feb 2012 04:36:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Harry Lynch http://www.theagitator.net/research/eat-your-heart-out-america/comment-page-1/#comment-24964 Harry Lynch Fri, 23 Apr 2010 16:13:51 +0000 http://www.theagitator.net/?p=1409#comment-24964 Tom, I am fascinated (as always :-) though happily not *completely* overcome with envy. From what I can tell, the move toward monthly debits in the U.S. has indeed been slow but also quite steady thanks to effective online and cross-channel promotions by some well known -- and not quite so well known -- charities. I know a number of U.S. non-profits that can now claim a noticeable proportion of their overall income via monthly givers. Most striking has been the surprisingly high median gift size -- I've just scanned the data for several U.S. charities and it looks like average annual total is running around $400. I know we're no where close to the 37% donor penetration ... but perhaps the Brits still have something to envy on this side on the Atlantic? Tom, I am fascinated (as always :-) though happily not *completely* overcome with envy. From what I can tell, the move toward monthly debits in the U.S. has indeed been slow but also quite steady thanks to effective online and cross-channel promotions by some well known — and not quite so well known — charities. I know a number of U.S. non-profits that can now claim a noticeable proportion of their overall income via monthly givers. Most striking has been the surprisingly high median gift size — I’ve just scanned the data for several U.S. charities and it looks like average annual total is running around $400. I know we’re no where close to the 37% donor penetration … but perhaps the Brits still have something to envy on this side on the Atlantic?

]]> By: Gail Perry http://www.theagitator.net/research/eat-your-heart-out-america/comment-page-1/#comment-24938 Gail Perry Thu, 22 Apr 2010 18:51:26 +0000 http://www.theagitator.net/?p=1409#comment-24938 How does this compare to the same stats for US on monthly giving? thanks Gail Perry How does this compare to the same stats for US on monthly giving?

thanks Gail Perry

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