Comments on: Direct Mail Just Keeps Truckin!

By: postcard marketing

postcard marketing — Mon, 21 Sep 2009 19:53:17 +0000

Thanks for the stats. This further confirms to me that direct mail if done properly still works better than most online ad methods.

Most online marketers have neglected offline marketing, and those who haven’t are raking in the cash.

As the world is going internet and tech crazy, people still appreciate physical way of delivering information, and direct mail does it well.

By: Vernon

Vernon — Thu, 17 Sep 2009 19:03:28 +0000

Even though direct mail is very effective. We need to constantly evaluate our effectiveness in our target market. Constantly honing and refining how well we are reaching our market is essential.

By: Stephen Best

Stephen Best — Mon, 14 Sep 2009 14:51:04 +0000

Further to the notion that direct mail works, this morning I received a mail appeal from an unexpected source: Google.

It’s a pitch to use Google AdWords. The package contains a “Dear Ceo” (sic) letter from Michelle Vidano, Director of Marketing; a $100 credit; and brochure.

If Google is using direct mail, you can be sure it’s because web-based marketing in isolation is proven not to be a complete or adequately effective solution.

Today, marketing for business and non-profits takes place in a highly fragmented, very noisy, crowded, multi-media environment. All media work: sometimes, for some people, in some places. The key is developing campaigns that leverage each medium’s strengths so that the whole is greater than the sum of its parts.

Perhaps, Google is taking a lesson from Steve Case, who as Chairman and CEO of AOL built his entire Internet business with direct mail.

Regards,
Stephen Best, Senior VP Development
Keys Direct Marketing & Communications