Comments on: Boomers Reinventing 50 http://www.theagitator.net/research/boomers-reinventing-50/?utm_source=rss&utm_medium=rss&utm_campaign=boomers-reinventing-50 Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 08 Feb 2012 04:36:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sarah Spengler http://www.theagitator.net/research/boomers-reinventing-50/comment-page-1/#comment-22701 Sarah Spengler Wed, 10 Mar 2010 15:53:34 +0000 http://www.theagitator.net/?p=1372#comment-22701 Tom - interesting that you should talk about AARP and their advertizing campaign: I just received some materials from them, having joined. very recently. Among their offerings are discounts on motorcycle insurance of all things. THAT told me I was in the right place. And it made me wonder how long that has been a part of their mix. It seemed pretty radical to me and told me very clearly that this is not my grandmother's AARP! When a nonprofit can keep that current it says a lot about the flexibility and capacity of their leadership. I was very impressed - to your point exactly. Tom – interesting that you should talk about AARP and their advertizing campaign: I just received some materials from them, having joined. very recently. Among their offerings are discounts on motorcycle insurance of all things. THAT told me I was in the right place. And it made me wonder how long that has been a part of their mix. It seemed pretty radical to me and told me very clearly that this is not my grandmother’s AARP!

When a nonprofit can keep that current it says a lot about the flexibility and capacity of their leadership. I was very impressed – to your point exactly.

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