Comments on: Boomers Not Keen On Social Media? http://www.theagitator.net/research/boomers-not-keen-on-social-media/ Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 29 Jul 2010 16:27:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nat C http://www.theagitator.net/research/boomers-not-keen-on-social-media/comment-page-1/#comment-16404 Nat C Tue, 05 Jan 2010 20:21:51 +0000 http://www.theagitator.net/?p=1260#comment-16404 I have to agree with Brent, Boomers will try social networking, and if it doesn't work for them they may move on, or try it again later. Social networking has become so mainstream among young people that eventually it will catch on with Boomers, it will just take longer. I have to agree with Brent, Boomers will try social networking, and if it doesn’t work for them they may move on, or try it again later. Social networking has become so mainstream among young people that eventually it will catch on with Boomers, it will just take longer.

]]> By: Brent Bouchez http://www.theagitator.net/research/boomers-not-keen-on-social-media/comment-page-1/#comment-9941 Brent Bouchez Wed, 14 Oct 2009 18:06:05 +0000 http://www.theagitator.net/?p=1260#comment-9941 Take a look at Facebook Insider for some very enlightening data. Like the fact that women 55+ were the fastest growing Facebook segment in Q1 of this year at 1,650,000 new users...but in Q2 650,000 of those same users unsubscribed. This is fairly strong evidence of Boomer Project's point. Boomers will try it, but if it doesn't make sense for their lifestyle, they won't stay. Take a look at Facebook Insider for some very enlightening data. Like the fact that women 55+ were the fastest growing Facebook segment in Q1 of this year at 1,650,000 new users…but in Q2 650,000 of those same users unsubscribed. This is fairly strong evidence of Boomer Project’s point. Boomers will try it, but if it doesn’t make sense for their lifestyle, they won’t stay.

]]> By: Erica Gulseth http://www.theagitator.net/research/boomers-not-keen-on-social-media/comment-page-1/#comment-9910 Erica Gulseth Tue, 13 Oct 2009 22:17:19 +0000 http://www.theagitator.net/?p=1260#comment-9910 An interesting take, but I'm not convinced this is true. Look at LinkedIn and the growth of their numbers on Facebook. As Facebook became more relevant, i.e. not entirely focused on the college crowd, and offered relevant ways for them to connec t, they have started jumping on board in droves. This trend will not reverse as long as social media is relevant to them. Organizations wanting to target these audiences should find the relevant material they are looking for and analyze the best ways to connect. We've found that educated and involved boomers have been increasingly interested in social media, but only when it has been relevant for them. -Erica An interesting take, but I’m not convinced this is true. Look at LinkedIn and the growth of their numbers on Facebook. As Facebook became more relevant, i.e. not entirely focused on the college crowd, and offered relevant ways for them to connec t, they have started jumping on board in droves.

This trend will not reverse as long as social media is relevant to them. Organizations wanting to target these audiences should find the relevant material they are looking for and analyze the best ways to connect. We’ve found that educated and involved boomers have been increasingly interested in social media, but only when it has been relevant for them.

-Erica

]]> By: Jim McLachlan http://www.theagitator.net/research/boomers-not-keen-on-social-media/comment-page-1/#comment-9898 Jim McLachlan Tue, 13 Oct 2009 14:26:25 +0000 http://www.theagitator.net/?p=1260#comment-9898 I read Online Giving 3.0 … New Approaches for Early Adopters and was very enlightened. However, I read the methodology section and the media used to conduct the surveys and had questions. While I do not question the validity of the completed surveys, would the selection of media for the surveys potentially skew the results? I read Online Giving 3.0 … New Approaches for Early Adopters and was very enlightened. However, I read the methodology section and the media used to conduct the surveys and had questions. While I do not question the validity of the completed surveys, would the selection of media for the surveys potentially skew the results?

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