Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index.

The purpose of this new Index? To offer, once and for all, some basic comparative fundraising stats and to settle, hopefully, frequently asked questions like: “What country is the most generous?” … ”Who is the highest paid fundraiser on the planet?” …”What’s the largest capital campaign on Earth?”

Today, the Index for 2013 was released in the form of a fascinating Infographic that you can view by clicking here.

You can download and read the full report behind the Infographic here.

In brief:

  • Which country is the most generous? Hong Kong, followed by France and Indonesia. The U.S. is 9th, UK 18th, The Netherlands 28th.
  • Who’s the highest paid fundraiser in the world? According to the Chronicle of Philanthropy, she’s Anne McSweeney, who’s heading a large capital campaign at Memorial Sloan-Ketttering Cancer Center in New York City.
  • What’s the largest capital campaign currently underway in the world? Oxford University’s £4 Billion Campaign, followed closely by the US’s University of Southern California $6 Billion Campaign. That’s a lot of Big Macs™
  • Your Pay? The Index reveals that US development directors earn a mean (that’s a statistical term) salary of $$77,730. In the UK, $80,000 … in India, $47,000 … and China $31,800. If you’re working to supersize yourself, this translates to the fact that a US fundraiser has to work 5.98 minutes to earn a Big Mac™ … a UK fundraiser 4.34 minutes … a Chinese fundraiser 7.96 minutes … and an Indian fundraiser (no beef, just chicken) 3.72 minutes. Anne McSweeney over at Sloan-Kettering only has to work a mere 29 seconds to earn her Big Mac™

You’ll find both the Infographicl and the full report fascinating.

Bernard Ross, you and your team of volunteers deserve an Agitator raise!


P.S. It’s interesting to note that a US development director and a US pipeline worker are paid roughly the same — roughly $60,000+ a year, and that UK charities spend $163 to acquire a monthly face-to-face donor, while US charities spend $225.

That’s 64 vs. 54 Big Macs.

This article was posted in: Fundraising analytics / data, Research.
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