Last week The Agitator devoted a great deal of attention to social networking sites and their importance to fundraisers … though I submit that — despite lots of "be my nonprofit’s friend" and "support my walk for …" fundraising experiments — no one has yet found the key to unlocking this potential.

Here, from TechCrunch, is a remarkable set of numbers that underscores why nonprofits need to figure out the social networking space …

"In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million people visited the site says newly released Comscore stats, a 10.8% month over month growth rate. 22% of the total Internet audience went to Facebook in December."

More than one in five internet users are visiting Facebook in a given month. Wow!

One prominent nonprofit I know has scheduled a several hour seminar this month to train its program staff on what this social networking "stuff" is all about … and how they might leverage it for their advocacy goals.

What are you doing about it?

Tom

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This article was posted in: Communications, Nonprofit management, Online fundraising and marketing, Research, Social media.
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