To produce this PSA?
A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American Jewish World Service!
Tom
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Love it! Going to check their website to find out more about what they do right now! (Never really heard of them before.)
How’d they get such a roster of celebrity spokespersons? They’re not exactly a household name.
I am with Joan above…the number of celebrity spokespersons was amazing! I will remember who they are now, and am interested in what they do.
The message shows that you don’t have to create only short messages if you can capture people’s attention Still don’t know exactly where my money would be going if I donated to them – but I will check out their website!
Genius! Pithy, attention getting & makes it clear what they do.
Can’t wait to hear how wildly successful this campaign – bet my next paycheck they knocked it out of the park.
Tom, thanks so much for writing about AJWS! And thanks to the commenters for your kind words and your interest in AJWS’s work. We’re so glad you enjoyed the video. Please stay connected to AJWS by joining us on Facebook – http://www.facebook.com/americanjewishworldservice – and by following us on Twitter – http://twitter.com/ajwsdotorg.