Comments on: The Best E-Appeal I’ve Seen This Year http://www.theagitator.net/pushing-the-creative-envelope/the-best-e-appeal-ive-seen-this-year/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-e-appeal-ive-seen-this-year Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: frank http://www.theagitator.net/pushing-the-creative-envelope/the-best-e-appeal-ive-seen-this-year/comment-page-1/#comment-1523 frank Wed, 17 Sep 2008 20:05:03 +0000 http://www.theagitator.net/pushing-the-creative-envelope/the-best-e-appeal-ive-seen-this-year/#comment-1523 This is very nice to see. thank you for pdf'ing and sharing. The industry i work in is all about nonprofits ... so seeing great examples like this email is always useful. -- http://twitter.com/franswaa This is very nice to see. thank you for pdf’ing and sharing.

The industry i work in is all about nonprofits … so seeing great examples like this email is always useful.

–
http://twitter.com/franswaa

]]> By: bobroth http://www.theagitator.net/pushing-the-creative-envelope/the-best-e-appeal-ive-seen-this-year/comment-page-1/#comment-1510 bobroth Tue, 16 Sep 2008 16:27:49 +0000 http://www.theagitator.net/pushing-the-creative-envelope/the-best-e-appeal-ive-seen-this-year/#comment-1510 I've re-posted (viral, right?) some of your thoughts on my blog and added a quick evaluation of why this is so successful... The Defenders of Wildlife Action Fund has done well to tell their story: 1. GET ATTENTION: The headline does a good job of that, "Put Palin's Awful Wolf-Killing Record on Television." 2. STIMULATE EMOTION: The word "killing" always draws emotion. Killing animals even draws more ire. Their word selection is excellent: gunning, brutal, needless, indisputable. 3. REINFORCE WITH REASON: They use bullets (pun intended) to cover exactly why this is necessary. The bullets (pun intended) are the logical alibi for the emotional reaction that they've already created within the viewer. The bullets also reiterate what is said in the video. 4. CALL TO ACTION: It's simple and you can do it NOW. Now is always important and you'd be amazed at how many entities forget to ask for what they want. In this case, donate NOW! I encourage you to participate in the conversation at: http://bigbadbobby.blogspot.com I’ve re-posted (viral, right?) some of your thoughts on my blog and added a quick evaluation of why this is so successful…

The Defenders of Wildlife Action Fund has done well to tell their story:

1. GET ATTENTION: The headline does a good job of that, “Put Palin’s Awful Wolf-Killing Record on Television.”

2. STIMULATE EMOTION: The word “killing” always draws emotion. Killing animals even draws more ire. Their word selection is excellent: gunning, brutal, needless, indisputable.

3. REINFORCE WITH REASON: They use bullets (pun intended) to cover exactly why this is necessary. The bullets (pun intended) are the logical alibi for the emotional reaction that they’ve already created within the viewer. The bullets also reiterate what is said in the video.

4. CALL TO ACTION: It’s simple and you can do it NOW. Now is always important and you’d be amazed at how many entities forget to ask for what they want. In this case, donate NOW!

I encourage you to participate in the conversation at:
http://bigbadbobby.blogspot.com

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