Comments on: Online Loyalty Building http://www.theagitator.net/pushing-the-creative-envelope/online-loyalty-programs/?utm_source=rss&utm_medium=rss&utm_campaign=online-loyalty-programs Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tiah http://www.theagitator.net/pushing-the-creative-envelope/online-loyalty-programs/comment-page-1/#comment-5425 Tiah Thu, 23 Apr 2009 17:24:33 +0000 http://www.theagitator.net/?p=1052#comment-5425 I work in higher ed direct mail and email fundraising. Could you incentivize consecutive years of giving? I imagine a special campaign designed to appreciate and retain first time donors. What if when donors give a certain number of years consecutively, their milestone gift is matched? You could design a series of educational/stewardship email communications talking about the importance of annual gifts and conveying a sense of urgency about making the next gift so they get additional funds for their favorite program. Also, it could give donors a strong reason to upgrade their gift in the final milestone year to get the biggest match possible. And I love the idea of a contest. I've been trying to figure out a way to do a photo contest so that we can use images made by students in our direct mail pieces. Thanks for the great post! I work in higher ed direct mail and email fundraising. Could you incentivize consecutive years of giving? I imagine a special campaign designed to appreciate and retain first time donors. What if when donors give a certain number of years consecutively, their milestone gift is matched? You could design a series of educational/stewardship email communications talking about the importance of annual gifts and conveying a sense of urgency about making the next gift so they get additional funds for their favorite program. Also, it could give donors a strong reason to upgrade their gift in the final milestone year to get the biggest match possible.

And I love the idea of a contest. I’ve been trying to figure out a way to do a photo contest so that we can use images made by students in our direct mail pieces.

Thanks for the great post!

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