Comments on: New Rainbow Warrior For Sale http://www.theagitator.net/pushing-the-creative-envelope/new-rainbow-warrior-for-sale/?utm_source=rss&utm_medium=rss&utm_campaign=new-rainbow-warrior-for-sale Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris Yakimov http://www.theagitator.net/pushing-the-creative-envelope/new-rainbow-warrior-for-sale/comment-page-1/#comment-43363 Chris Yakimov Thu, 24 Feb 2011 00:03:12 +0000 http://www.theagitator.net/?p=1697#comment-43363 I came away with ambivalence - initially wowed by the video presentation and the very ca. 2000 flash design (which I used to develop, and still love), something about it defeats its own purpose. Looking at your article previous to this, I think I'm closer to understanding what bothered me. If that boat is itemized down to the spoon, how am I supposed to choose what part to buy without feeling overwhelmened by the sheer amount of gifts that have to be given for this boat to be built? Too much choice. The site may safely engage gamers with lots of time on their hands, or the odd has-been flash developer like me, but the average donor? I'm not so sure. I applaud the celebration of the ship - the emotion and poetics. But there just might be too much going on, too much UI learning required before you donate, and then too much choice. I came away with ambivalence – initially wowed by the video presentation and the very ca. 2000 flash design (which I used to develop, and still love), something about it defeats its own purpose.

Looking at your article previous to this, I think I’m closer to understanding what bothered me. If that boat is itemized down to the spoon, how am I supposed to choose what part to buy without feeling overwhelmened by the sheer amount of gifts that have to be given for this boat to be built? Too much choice. The site may safely engage gamers with lots of time on their hands, or the odd has-been flash developer like me, but the average donor? I’m not so sure.

I applaud the celebration of the ship – the emotion and poetics. But there just might be too much going on, too much UI learning required before you donate, and then too much choice.

]]> By: Ken Smith http://www.theagitator.net/pushing-the-creative-envelope/new-rainbow-warrior-for-sale/comment-page-1/#comment-43310 Ken Smith Tue, 22 Feb 2011 16:17:16 +0000 http://www.theagitator.net/?p=1697#comment-43310 Twenty five years ago, when Greenpeace was a client of Craver Mathews Smith West, we had the challenge to use both acquisition and donor mail to replace the Rainbow Warrior, which had been sabotaged in New Zealand. As I recall, acquisition copy pulled well over one percent for two years and we stopped only because they had announced reaching their goal. Our teaser was "We need your help to buy a boat." I think the" We need your help" phrasing is stronger sales copy even 25 years later than “The Earth needs a new Warrior. It needs You.” I think Dan Cane was the copy writer. Twenty five years ago, when Greenpeace was a client of Craver Mathews Smith West, we had the challenge to use both acquisition and donor mail to replace the Rainbow Warrior, which had been sabotaged in New Zealand. As I recall, acquisition copy pulled well over one percent for two years and we stopped only because they had announced reaching their goal.

Our teaser was “We need your help to buy a boat.” I think the” We need your help” phrasing is stronger sales copy even 25 years later than “The Earth needs a new Warrior. It needs You.” I think Dan Cane was the copy writer.

]]> By: Lori Schroeter http://www.theagitator.net/pushing-the-creative-envelope/new-rainbow-warrior-for-sale/comment-page-1/#comment-43301 Lori Schroeter Tue, 22 Feb 2011 14:09:52 +0000 http://www.theagitator.net/?p=1697#comment-43301 Exciting work. I think it would be strengthened by including a tribute option. It would make sense, particularly with the heavy promotion of the Contributer's List, which will be on board the completed vessel. (Of course, this is likely an offline follow-up option for higher level gifts) Exciting work.

I think it would be strengthened by including a tribute option. It would make sense, particularly with the heavy promotion of the Contributer’s List, which will be on board the completed vessel. (Of course, this is likely an offline follow-up option for higher level gifts)

]]> By: John Whitehead http://www.theagitator.net/pushing-the-creative-envelope/new-rainbow-warrior-for-sale/comment-page-1/#comment-43290 John Whitehead Tue, 22 Feb 2011 11:19:02 +0000 http://www.theagitator.net/?p=1697#comment-43290 I don’t agree. There is too much going on. I have failed to find how much they want to raise, and why does it take so long before we are invited to ‘skip the intro’? I don’t agree. There is too much going on. I have failed to find how much they want to raise, and why does it take so long before we are invited to ‘skip the intro’?

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