Comments on: Medicins Sans Frontieres http://www.theagitator.net/pushing-the-creative-envelope/medicins-sans-frontieres/?utm_source=rss&utm_medium=rss&utm_campaign=medicins-sans-frontieres Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andrea Stander http://www.theagitator.net/pushing-the-creative-envelope/medicins-sans-frontieres/comment-page-1/#comment-8552 Andrea Stander Fri, 04 Sep 2009 16:13:23 +0000 http://www.theagitator.net/?p=1232#comment-8552 I agree that the ad is devastating. I wonder what the impact will be of showing it in movie theaters. I fear that if it were shown in US theaters a lot of people would react like Pamela - they will seek to forget it. The real question in my mind is whether the imagery is powerful enough to resonate the NEXT time the person sees something about MSF. On a purely technical note it is disturbing to me that they appear to have "looped" (repeated a short segment multiple times) the young boy's heartbreaking sobs. If it is true, it feels like manipulation - just background sounds or silence would have sufficed. I agree that the ad is devastating. I wonder what the impact will be of showing it in movie theaters. I fear that if it were shown in US theaters a lot of people would react like Pamela – they will seek to forget it.

The real question in my mind is whether the imagery is powerful enough to resonate the NEXT time the person sees something about MSF.

On a purely technical note it is disturbing to me that they appear to have “looped” (repeated a short segment multiple times) the young boy’s heartbreaking sobs. If it is true, it feels like manipulation – just background sounds or silence would have sufficed.

]]> By: Pamela http://www.theagitator.net/pushing-the-creative-envelope/medicins-sans-frontieres/comment-page-1/#comment-8549 Pamela Fri, 04 Sep 2009 14:31:03 +0000 http://www.theagitator.net/?p=1232#comment-8549 I can't rate this ad based on effectiveness or branding or in any cold, removed marketing terms. I am devastated by it. I don't want to do anything but try to forget it. And I work in fundraising, contribute to MSF, and understand why I shouldn't forget it. But again, I can't judge this on its artistic merits or by response rates or anything else. It's just too awful. I wish I hadn't seen it. I can’t rate this ad based on effectiveness or branding or in any cold, removed marketing terms. I am devastated by it. I don’t want to do anything but try to forget it. And I work in fundraising, contribute to MSF, and understand why I shouldn’t forget it.

But again, I can’t judge this on its artistic merits or by response rates or anything else. It’s just too awful. I wish I hadn’t seen it.

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