http://www.theagitator.net/pushing-the-creative-envelope/in-defense-of-creative/?utm_source=rss&utm_medium=rss&utm_campaign=in-defense-of-creative Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/pushing-the-creative-envelope/in-defense-of-creative/comment-page-1/#comment-5162 Bob Levy Wed, 08 Apr 2009 12:42:21 +0000 http://www.theagitator.net/?p=994#comment-5162 Tom, I don't argue that strong creative isn't needed in today's direct marketing climate. Quite the contrary, it is the complement to successful fundraising strategy. You can't make one happen without the other. The problem, as I see it, and have noted in the Agitator before, is that too many copywriters have fallen victim to a formulaic derivative which is an obstacle to being "creative" and authentic; and that this tired style, not only sounds old timey and articial in today's world, but mitigates against driving home a workable strategy. Tom, I don’t argue that strong creative isn’t needed in today’s direct marketing climate. Quite the contrary, it is the complement to successful fundraising strategy. You can’t make one happen without the other. The problem, as I see it, and have noted in the Agitator before, is that too many copywriters have fallen victim to a formulaic derivative which is an obstacle to being “creative” and authentic; and that this tired style, not only sounds old timey and articial in today’s world, but mitigates against driving home a workable strategy.

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