If you're going to the expense of producing and placing TV spots, make sure they hit your audience right between the eyes … as in these spots from Save Darfur, and this one from Families USA.

TV is first and foremost a vehicle for tapping emotions.

Fail to do that, and your message or facts will never register.

Tom

P.S. Thanks to The Rowan Report for the Darfur tip.

This article was posted in: communications, drtv, Pushing the Creative Envelope.
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