Can’t thank him enough for all his help and advice over the years, and anyone who passes up the chance to read these tutorials is really missing out!

It is hard to remember a conference session that I have either facilitated or attended where there aren’t at least one or more fundraisers that say: ‘yeah but that will never work here.’

I appreciate your challenge. I have worked for environmental charities for many years and have also been hard pressed to deliver tangible real immediate results. We sell hope. Hope for a cure, hope for a healthier future many years later.

Medical research is important. Imagine if the cure for polio had never been discovered. What about insulin? It seems to me that most cancer charities raise money in the name of research as do many other health charities.

Good fundraising theory is universal – regardless of the cause.

A few quick examples:

1. Tell a compelling story about real people
2. Focus on your mission instead of your organization
3. Speak simple language
4. Ask

Perhaps when we read good case studies or hear from those with more experienced at conferences it would be more helpful to our cause if rather than ‘It won’t work here’ we respond with ‘How can I make that work in my organization? Or ‘Which parts of this can I apply now?’

Yes we need more case studies from a wider range of causes. I’m sure SOFII would love to have them.

Sincerely,

Kimberley