http://www.theagitator.net/pushing-the-creative-envelope/direct-response-tv-lessons/?utm_source=rss&utm_medium=rss&utm_campaign=direct-response-tv-lessons Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/pushing-the-creative-envelope/direct-response-tv-lessons/comment-page-1/#comment-1774 Rob Patmore Mon, 29 Sep 2008 09:37:45 +0000 http://www.theagitator.net/pushing-the-creative-envelope/direct-response-tv-lessons/#comment-1774 read you blog Tom and wanted to add some things to your comments from the European market: Many animal charities in Europe have been heavy users of DRTV for a long time - IFAW, Dutch Animal Protection Society and SPCA in the Netherlands; SPCA, Blue Cross and the RSPCA in the UK for example. The emotional content is easy to find and many people would rather give to animals than people! But also health charities have had lots of success with DRTV, with cancer leading the pack, as so many people are directly affected by cancer in their lives and the subject is thus very emotional. Cancer Research UK has been running DRTV for at least 10 years. read you blog Tom and wanted to add some things to your comments from the European market:
Many animal charities in Europe have been heavy users of DRTV for a long time – IFAW, Dutch Animal Protection Society and SPCA in the Netherlands; SPCA, Blue Cross and the RSPCA in the UK for example. The emotional content is easy to find and many people would rather give to animals than people!
But also health charities have had lots of success with DRTV, with cancer leading the pack, as so many people are directly affected by cancer in their lives and the subject is thus very emotional. Cancer Research UK has been running DRTV for at least 10 years.

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