Comments on: Alicia Keyes Video – Slick Or Stirring? http://www.theagitator.net/pushing-the-creative-envelope/alicia-keys-video-slick-or-stirring/?utm_source=rss&utm_medium=rss&utm_campaign=alicia-keys-video-slick-or-stirring Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Waldo Radom http://www.theagitator.net/pushing-the-creative-envelope/alicia-keys-video-slick-or-stirring/comment-page-1/#comment-30258 Waldo Radom Sat, 04 Sep 2010 14:10:56 +0000 http://www.theagitator.net/pushing-the-creative-envelope/alicia-keys-video-slick-or-stirring/#comment-30258 Alicia Keys is so beautiful, talented, and nice...i love her songs they let you see what's good about love... Alicia Keys is so beautiful, talented, and nice…i love her songs they let you see what’s good about love…

]]> By: Ashley Messick http://www.theagitator.net/pushing-the-creative-envelope/alicia-keys-video-slick-or-stirring/comment-page-1/#comment-1507 Ashley Messick Mon, 15 Sep 2008 19:29:36 +0000 http://www.theagitator.net/pushing-the-creative-envelope/alicia-keys-video-slick-or-stirring/#comment-1507 If this were KCA's major donor effort then no it certainly wouldn't be viewed as an "incredible" fundraising success in terms of dollars. However, it seems as though this is more an effort at building community and awareness and building that lower-level donor base; in those terms it can be seen as a success. In 2007 KCA reported having just over 2,000 monthly donors (the lower level donors). Now with this one video they have gotten over $40,000 from 7,800 people and have had 1,000,000 views. I think the true success of the effort will only be able to seen in the coming years as we see how successfully KCA is able to turn these viewers and small time donors into continued donors and prospects for larger gifts. Kudos though to KCA for trying out the new social media methods like video and text messaging and seeing if it works for them. You never know until you try! If this were KCA’s major donor effort then no it certainly wouldn’t be viewed as an “incredible” fundraising success in terms of dollars. However, it seems as though this is more an effort at building community and awareness and building that lower-level donor base; in those terms it can be seen as a success. In 2007 KCA reported having just over 2,000 monthly donors (the lower level donors). Now with this one video they have gotten over $40,000 from 7,800 people and have had 1,000,000 views.

I think the true success of the effort will only be able to seen in the coming years as we see how successfully KCA is able to turn these viewers and small time donors into continued donors and prospects for larger gifts. Kudos though to KCA for trying out the new social media methods like video and text messaging and seeing if it works for them. You never know until you try!

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