Nancy Schwartz at Getting Attention has awarded the 2010 Taggies, her third annual effort to encourage nonprofits to think hard about communicating through your organizational taglines. Seventeen winners in as many categories were selected by more than 6,100 voters.
Here are the winners, but check here for Nancy’s assessment of why these are great taglines, as well as an engaging video on the subject:
Oregon Zoo Foundation
Bring Back the Roar!
Massachusetts Dental Society
Your Mouth Can Say A Lot About You
Youth Service America
Serve a Semester. Change the World.
Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge
Little Feet. Big Strides.
Coffee House Press
Where good books are brewing
Indiana State Council of the Emergency Nurses Association
E.R. You Watch It… We Live It!
Drums Not Guns
Instruments of Mass Percussion
Osher Lifelong Learning Institute at Clemson University
Because Curiosity Knows No Age Limit
Volunteer Blind Industries
Our Vision Does Not Require Sight
Save the Strays Animal Rescue
Finding good homes for great dogs
Religions for Peace
Different Faiths, Common Action.
Greater Menomonie Area Community Foundation
Connecting People Who Care…With Causes That Matter
United Hospice of Rockland, Inc.
When time matters most.
Canine Companions for Independence
Help is a four-legged word
Episcopal Relief & Development
Healing a hurting world
Edmonton Public Library
Spread the words.
Charity Navigator
Your Guide To Intelligent Giving
Well done winners! And Nancy too.
Roger & Tom
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Taglines and branding are not what the nonprofit marketing/fundraising discipline is about. I did it for years for nonprofits after doing it for 15 years in the ad biz as a copywriter and creative director. Yes, of course, you need excellence in taglines. But too many people hide behind a great tagline and branding thinking they have done the nonprofit marketing job. Taglines are the “of course” work. The real challenge in nonprofit marketing is in the BIG IDEA creation. Today, BIG IDEAS are what will capture the donors, move the donors, involve the donors, engage the donors. BIG IDEAS will move virally through the internet, they’ll move through donor communities, they will move from influencer to networks. BIG IDEAS are what will create the needed results, not taglines and branding.