Fundraising and marketing tips and training are proliferating in the form of online seminars called “webinars.” Many are offered by leading consulting firms and publishers.

Some are free; some have fees. Some are full streamed video; others combine a phone conference with an online Powerpoint presentation. All offer some form of interaction, usually real-time questions via a chat window.

We've tried a few, and found that quality — technical, presentation skill and substantive content — varies widely. But by and large, you can learn something useful at the convenience of your desk.

Here are a few upcoming webinars that have caught The Agitator's attention.

  • From MarketingProfs, a webinar on February 22 on getting attention and building loyalty for e-newsletters (these folks come from the commercial marketing arena, but usually their observations and lessons are relevant for nonprofit marketers).
  • From the Target Marketing Group, a webinar on February 28 on e-mail segmentation strategies to improve ROI.
  • From Philanthropy Journal, a webinar on March 1 on planned giving.
  • A steady diet of webinars is also offered by the Forum for Fundraising.

Try one and let us know what you think. It pays to pre-register and check out the set-up steps.

The Agitator is thinking about offering some webinars, and we'd welcome your ideas on topics.

Roger & Tom

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