As usual, SOFII has done fundraisers — this time, legacy fundraisers — a terrific favor.

They’ve put together this compilation of articles and samples (brochures, commercials, newsletters and more) dealing with legacy marketing.

If nothing else, read Mal Warwick’s excellent article, Just the facts on legacy giving. A great primer on who gives legacy gifts, why do they do so, and how best to communicate with legacy prospects and donors.

But also browse the samples. My favorite is from Greenpeace Sweden … two monkeys in a logged landscape fretting over the future planet they’re leaving their grandchildren!

SOFII, once again, you deserve a raise!


This article was posted in: Planned giving / legacy marketing.
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